It was wonderful to receive such a warm welcome in Philly. We're so glad to have met so many Noughties! Amber and the team at VOS were rushed off their feet serving samples of the entire Noughty range to a very happy crowd despite the rain.
The Expo welcomed entrepreneurs from all walks of life including Jay Shetty himself, with the presence of mainstream brands like La Croix next to new brands like Noughty.
We were so glad to see that the No/Low culture is taking up space with a whole hall dedicated to the sector. It just further highlights how the drinks industry is changing.
This was the last Expo East, however this won’t be our last Expo.