Non-alcoholic options for consumers are becoming more popular than the global drinks industry had estimated and are now commanding a 3.5% volume of the market according to a new report produced by the International Wine and Spirits Record (IWSR).
Emily Neill, COO of IWSR Drinks Market Analysis said, "While January has become a popular month for people to cut back or abstain from alcohol, interest in no- and low-alcohol drinks has increasingly become a year-round trend among consumers across the world."
The study looked at several key international markets including - Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, the U.K. and the U.S. It estimates the current value to be around US$10 billion, up from $7.8 billion in 2018.
Noughty Alcohol-Free Sparkling is leading its class in many of these territories and continues to be the go-to choice for those looking for an alternative to alcoholic Champagne and Prosecco.
According to the research, 43% of adults across the focus markets who bought no or low- alcohol drinks confirmed that they are switching out alcoholic versions for these products rather than quitting alcohol completely. The emergence of a new more balanced lifestyle where alcohol plays a lesser part in people's social activities is becoming apparent across the globe. Interestingly, the largest proportion of abstainers from alcohol is the U.S. with more than 23% avoiding alcoholic options altogether.
37% of those canvassed said the reason for the decrease in alcohol intake was to avoid the after effects of alcohol on their life and work. And interestingly, a third of drinkers enjoy no- and low- alcoholic options because they like the taste.
Neil adds - "“Brands that will ultimately dominate in the no/low space are those that are successful in navigating the barriers of taste, price, pack format, availability, and overall consumer education.”
Noughty has successfully fulfilled all of these criteria with rave reviews for its quality, its price point, design and transparency about what's in the bottle.