BeverageDaily - Noughty’s Market Strength in the U.S. Alcohol-Free Wine Category

We are proud that BeverageDaily has highlighted us as a premium alcohol-free wine brand that is “resonating with U.S. consumers,” alongside other global leaders shaping the future of the category.

According to new research from IWSR Drinks Market Analysis, and published in wine industry bible BeverageDaily, the total no-alcohol market in the United States is forecast to reach nearly $5 billion by 2028, growing at an impressive 18% compound annual growth rate (CAGR) between 2024 and 2028. 

Noughty has built a strong presence across the United States, with proven performance in major retailers including Sprouts Farmers Market, Total Wine & More, and most recently The Fresh Market. These partnerships underscore the strength of consumer demand for Noughty.

This momentum reflects a lasting shift in drinking culture, as alcohol-free beverages become part of everyday social occasions — far beyond seasonal trends like Dry January.

Importantly, IWSR now recognises what we’ve been experiencing with our sales - that the alcohol-free category is increasingly becoming a year-round lifestyle choice, with demand rising across multiple moments of consumption and a growing expectation for quality and sophistication.

Within this fast-growing landscape, premium alcohol-free wine brands are leading the way — and Noughty continues to stand out as one of the most established names in the U.S. market.

With strong retail traction, category-leading quality, and increasing recognition from the industry, Noughty is proud to be helping define the future of alcohol-free wine in America.