Lucy Britner has interviewed Amanda Thomson, Founder and CEO of Thomson & Scott and creator of Noughty Non-Alcoholic Wine in this month's edition of Drinks Retailing News.
When asked about her aspirations for the brand Thomson believes Noughty will go way beyond the alcohol-free market.
"We have recognised that there is such a fascinating opportunity to shift lifestyles, but without being sanctimonious, which for me is living the dream.
"And particularly with my focus which is complete integration into the traditional wine industry, as opposed to being a sort of adjunct. We love the non-alcoholic crowd and they love us and that's wonderful, but I have a much bigger vision. I see our brand in the wine industry."
Click HERE to read the full article. Pages 16-17.