Herban Flow co-owners Caitlyn and Michael Smith of St. Petersburg, Florida have launched their own non-alcoholic bottle shop in St Petersburg and business, and in particular Noughty non-alcoholic wine, is already booming according to their local paper the Tampa Bay Times.
The Tampa Bay Times reported that the couple, excited by the growing number of alcohol-free options for those balancing their alcohol intake was growing, but they found it frustrating having to source them from different stores. So they opened their own!
Noughty is one of their most successful products. The paper writes:
"In addition to the beers, the store carries mocktail mixers and ready-to-drink mocktails as well as dealcoholized sparkling chardonnay. A popular bottle, Noughty by Thomson & Scott , is organic and vegan and sells for $24.99."
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