Michelle O'Brien Interviews Noughty Founder Amanda Thomson

Singapore based journalist and broadcaster Michelle O'Brien spoke with Noughty Non-Alcoholic Wine founder Amanda Thomson during Noughty's launch in Singapore this month for her Upward Spiral Podcast.

Michelle discovered the secrets behind crafting high-quality non-alcoholic wine, the challenges of breaking into the industry, and why Amanda is passionate about creating inclusive drinking experiences for everyone and had to "rip up the rule book."

In this episode, you'll learn:

- Why quality matters in the non-alcoholic wine industry
- The unique process of creating non-alcoholic wine (and why it's not always easy!)
- How Noughty AF is changing the game with its delicious, sophisticated non-alcoholic wines
- The impact of non-alcoholic wine on the hospitality industry and social gatherings
- Why Amanda believes in transparency, sustainability, and offering a real choice for consumers

Whether you're sober-curious, a non-drinker, or simply looking to cut back on alcohol, this episode is packed with insights and inspiration. Plus, Amanda shares her top tips for choosing great non-alcoholic wines, so you can stop wasting money on the bad stuff!

Most Important Takeaways:

1. Quality is Key: Non-alcoholic wine doesn't have to be an afterthought. There are brands, like NOUGHTY dedicated to producing complex and delicious alcohol-free options.

2. Transparency Matters: Look for brands that are open about their ingredients and production processes, especially regarding sugar content.

3. Inclusivity is the Goal: Non-alcoholic wine is about providing a choice for everyone, making social situations more enjoyable for all.

4. It's a Growing Movement: The interest in non-alcoholic beverages is on the rise, driven by changing attitudes and a desire for healthier lifestyles.

5. You Don't Owe Anyone an Explanation: Whether you choose to drink or not, it's a personal decision. Embrace the freedom to enjoy social events without feeling pressured to consume alcohol.

Click HERE to view the full episode.