New Zealand's leading media outlet the New Zealand Herald visited the store and met its owner Lisa King. When she cut back on alcohol at the beginning of 2020 she says she "became more aware of the sober curious movement, and the things that made it hard to cut back on alcohol, even when we want to."
"AF Drinks makes it easier to help the sober curious explore a different relationship with alcohol. By creating a conversation and community for the sober curious and normalising an alcohol free lifestyle. And by creating alcohol free drinks that give people a delicious, sophisticated, adult option when they're not drinking alcohol."
Here's the interview they did with the Lisa and features a fantastic review of Noughty Sparkling Rosé.