Noughty Founder in The Independent: Rethinking The Party...

From the hedonism of the Nineties to the rise of alcohol-free living, Noughty founder Amanda Thomson reflects on how our relationship with drinking is changing.

In a new opinion piece for The Independent this last weekend, Amanda Thomson explores the legacy of Gen X's legendary partying culture and why a generation that once embraced excess is increasingly questioning the role alcohol plays in its life.

As the founder of Noughty, Amanda has long been at the forefront of a movement challenging the assumption that great wine, memorable occasions and a vibrant social life must involve alcohol.

Her perspective goes beyond the growth of the alcohol-free category. It's about a wider cultural shift in how we celebrate, socialise and make choices about what we drink, without sacrificing pleasure, sophistication or the spontaneity often associated with booze.

It's a conversation Amanda has helped shape through the launch of Noughty since 2019, championing a future in which drinking differently doesn't mean living differently.

Read Amanda's full article in The Independent:

I was part of the Gen X party set and we need to admit there was a booze problem