Some Good Clean Fun Suggests Noughty for Thanksgiving
As more people explore sober-curious and alcohol-free alternatives, the conversation around non-alcoholic wines is getting richer. In her piece “NA Wines for Turkey, Plus More,” Sarah Kate highlights how NA (non-alcoholic) wines can contribute something extra at the dinner table — not just as a placeholder, but as a thoughtfully chosen companion to the meal. And among those, the name Noughty comes up several times, and with good reason.
Let’s dig into what the article says about Noughty, why it stands out, and how it might fit beautifully into your next celebratory (or everyday) menu.
Sarah Kate kindly mentions Noughty Rouge specifically in her “NA wines for turkey” list:
“Leftover n/a red wine? This cozy fall mocktail is the answer — 8 ounces Noughty Rouge," she says. "It has tannic structure and juicy fruit flavors, which help it hold its own against roast meats, vegetables, and savory dishes."
So what’s implicit in those mentions is that Noughty isn’t just “passable” — it’s a wine that brings character, depth, and pairing potential to the table.
From those references, and from broader tasting notes we've recently received in the NA space, here’s what makes Noughty interesting:
It has bold varietal identity, it uses Syrah for the Rouge, a grape known for pepper, dark fruit, and structure. That gives it more weight and complexity than many lighter “juice-like” NA wines. And the article emphasizes its tannins and fruit balance.
Because of its structure, Noughty Rouge is named as an NA red that can survive robust dishes — roast meats, hearty vegetables, “savory fare.”
Also, Sarah Kate leans into using the leftovers for a mocktail, showing the wine is flexible, not just a one-note pour. We've devised several cocktails using Noughty Rouge that you can find here.
Elsewhere in the article Noughty is referred to as “the OG brand in the non-alcoholic wine space," meaning it holds a kind of pioneer status among NA wine producers.
Click here to read the full article.