The Drinks Business Analyses Noughty Rosé's Domination of the No/Low Drinks Market

Drinks industry bible The Drinks Business has published its latest findings of the growth of the non-alcoholic wine sector and in particular why Noughty Rosé among others are dominated the market...

The article's writer Lucy Shaw interviewed Noughty's Amanda Thomson...

As for category-leading non-alc brand Noughty, founded by entrepreneur Amanda Thomson, organic Tempranillo from La Mancha is the grape of choice for its 0% sparkling rosé. “The region offers incredible sunlight, which allows us to achieve the ripeness and structure needed before dealcoholisation,” says Thomson. “Tempranillo also gives us that beautiful balance of red fruit character, personality and subtle tannin, which translates well into a sparkling format.”

Having been trained by the late, great Gérard Basset, getting sommeliers to back the brand was “essential” for Thomson of Noughty. “When you see Noughty Rosé on a by-the-glass wine list at Raffles or across the Pig hotels, it sends a strong message: this is not a compromise; it belongs in the same conversation as alcoholic wine,” she says.

As the warm weather approaches and consumer demand for non-alcoholic wine increases, it will be interesting to see how quickly this area of the drinks industry grows in 2026.