The Guardian's Sophia Longhi Champions Noughty as AF Wine Choice

We loved reading Sophia Longhi’s Guardian article today highlighting the best non-alcoholic and low-alcohol wines — and, more importantly, recognising Noughty.

For years, alcohol-free wine was too often treated as an afterthought: a compromise, or a curiosity. Sophia’s piece reflects a real shift in both consumer expectation and critical attention. Non-alcoholic wine is no longer niche, it’s becoming a serious part of modern drinking culture, deserving the same care, scrutiny and celebration as traditional wine.

What’s especially refreshing about Sophia’s approach is the emphasis on quality, balance and genuine enjoyment. This isn’t about removing something from wine, it’s about creating something that still delivers texture, ritual and pleasure, without the alcohol. 

Here at Noughty HQ, we’ve always believed that alcohol-free wine should be held to the highest standards. We’re proud to be part of a growing movement of premium brands proving that great taste and great occasions don’t need alcohol to feel complete.

Sophia’s article is another milestone for the category — a signal that the alcohol-free wine world is maturing fast, and that consumers now have more choice than ever before.